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UTM link builder

Paste a link, fill in where it will be shared and which campaign it belongs to, and copy the tagged link. Your analytics tool will then show where each visit came from.

Runs in your browser. Nothing you type is uploaded.

Page address

This does not look like a web address. Use one that starts with https://.

Source utm_source

Medium utm_medium

Campaign utm_campaign

Term utm_term (optional)

Content utm_content (optional)

Campaign ID utm_id (optional)

Write the values in lowercase. Analytics tools treat "Email" and "email" as two different values.

Your link

Type a page address to build the link.

Analytics tools expect these tags too:

The link already had some of these tags. The values above replace them.

The tags

Source: where the link is shared, such as linkedin or newsletter.
Medium: the kind of channel, such as social, email or cpc.
Campaign: the name of the campaign or launch the link belongs to.
Term and content are optional: use them for a keyword, or to tell two versions of the same post apart.

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